Built by a sales manager who ran out of hours
We exist because the coaching gap in B2B sales is real, measurable, and fixable — but only if you know which behavior to fix.
$2M in pipeline and no idea why it stalled
In late 2021, Rachel Kim was heading sales enablement at a fast-growing B2B SaaS company — 200 employees, 30-rep sales floor, $25K average deal size. She watched $2M in qualified pipeline stall in a single quarter: deals that had strong discovery, strong champions, correct ICP. They just didn't close.
Rachel listened to 40 calls over three weekends. She found the pattern: reps were confirming the problem but not connecting it to a dollar amount the buyer already believed. Quantified Impact. One behavior. Invisible until she spent 20 hours finding it manually.
She built Coachvyne to give every sales manager the thing she didn't have: a way to find that behavior gap in hours, not weekends.
Four operating principles
One behavior at a time
Coaching is most effective when it targets exactly one thing. We built our product around this constraint. Managers don't see everything — they see the one behavior gap that matters most this week.
Evidence before judgment
Every coaching recommendation is grounded in specific call evidence. No inference without citation. We show managers the exact exchange, not a score without context.
Connect coaching to revenue
Behavior change is only meaningful if it shows up in quota. We build every feature with a path to pipeline data — behavior → conversion → ARR — so the CFO can see the line.
Privacy by default
Call data is sensitive. Reps trust their managers with it. We treat data governance as a product feature, not compliance overhead. Reps see their own scores. Managers see their team. No cross-account sharing.
The founding team
Rachel Kim
Former head of sales enablement at a mid-size B2B SaaS company. Spent six years designing coaching programs before founding Coachvyne in 2022 to solve the behavior-visibility gap she experienced first-hand.
Marcus Okafor
Conversational AI researcher and ML engineer. Previously built NLP systems for clinical documentation analysis. Leads the scoring model architecture and transcript processing pipeline.
Jenna Park
Five years in sales enablement consulting before joining Coachvyne. Runs onboarding for every new team and holds the standard that customers see their first measurable behavior change within three weeks of deployment.
San Francisco, founded 2022
Coachvyne was founded in San Francisco in 2022. The company serves mid-market B2B SaaS sales organizations with 20–200 account executives. Customers operate in HR technology, cybersecurity, fintech, developer tools, and vertical SaaS.
Coachvyne is independently funded and intentionally kept lean. We believe in building deep tools for a specific buyer, not wide tools for everyone. If your team has 20–200 AEs running complex discovery calls, Coachvyne is built for your workflow — not as an add-on to a platform you already resent.
San Francisco, CA 94105
We're hiring across engineering and GTM
Small team, high ownership, specific mission. If you want to work on a problem with a clear feedback loop between behavior and revenue, we want to hear from you.